Comparing Facebook vs Instagram earnings: Learn which platform pays more per 1,000 followers, has better monetization methods, and is the better choice for influencers in 2024.
When we think about social media, a big question pops up: which one pays more, Facebook or Instagram? We’ll look into how much each platform makes and compare their earnings. YouTube is the top spot for making money in 2025, followed by TikTok, Facebook, Instagram, and X/Twitter1. This means Facebook and Instagram might not be the best for making money, making us curious about their earnings.
Key Takeaways
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- We will compare Facebook and Instagram earnings to determine which platform pays better.
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- Instagram has over 2.35 billion users worldwide, while Facebook has over 3 billion active users.
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- The average pay for 1000 views on Instagram ranges from $0.01 to $0.05.
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- Top influencers can earn significantly more on both platforms, with Cristiano Ronaldo earning up to $2.4 million per post.
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- Both Facebook and Instagram offer various monetization methods, including sponsored posts and subscriptions.
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- The engagement rate is key for making more money on both platforms, with more engagement leading to better pay.
Understanding Social Media Platform Earnings in 2024
The social media world is changing fast, with many platforms now letting creators make money. It’s key to know how creators can earn on these platforms. TikTok is leading, with 28.6% of creators saying it’s their main source of income. Instagram, on the other hand, has 7.3% of creators earning more than TikTok3.
Looking at Facebook vs Instagram earnings, we see big differences. Facebook’s ads, though, only make $1 to $5 per 1,000 views4. To make more money, creators need to know what affects their earnings, like how engaged their audience is and who they are. Top Instagram influencers can make over $10,000 for a single post4.
Here are some key factors to consider:
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- Engagement rates: Higher engagement means more chances to make money3.
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- Audience demographics: Knowing your audience helps create content they’ll love, boosting social media platform earnings.
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- Platform-specific revenue opportunities: Each platform has its own ways to make money, like ads, sponsorships, and subscriptions3.
By understanding these factors and using the right monetization methods, creators can boost their earnings. As social media keeps changing, it’s important to keep up with new trends and opportunities to make more money3.
Facebook vs. Instagram earnings : Who Pays More?
Many of us wonder which platform pays more, Facebook or Instagram. Let’s dive into the numbers. Facebook boasts over 3 billion monthly active users5. Instagram, on the other hand, has around 2.04 billion5.
Looking at earnings, Facebook made over $32 billion from ads in 20216. Instagram, with its ad revenue, reached more than $26 billion6.
When comparing facebook vs instagram earnings, we must consider how each platform makes money. Facebook pays creators $1 to $20 for every 1,000 ad views7. Instagram doesn’t pay for ad views but nano-influencers can earn $10 to $100 per sponsored post7.
Here’s a quick look at earnings per 1,000 followers on each platform:
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- Facebook: $8.75 to $10 per 1,000 views7
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- Instagram: $10 to $100 per sponsored post7
Both platforms have their own advantages and disadvantages when it comes to Facebook vs Instagram earnings. Facebook has a bigger user base. But Instagram offers more chances for influencer marketing and sponsored content.
facebook Vs Instagram Earnings Per 1,000 Followers: Platform Comparison
When it comes to earnings per 1,000 followers, the numbers can vary greatly depending on the platform. YouTube is the highest-paying platform for earnings per 1,000 views. Earnings vary based on the creator’s niche and RPM (Revenue Per Mille). On the other hand, Instagram and Facebook have different instagram vs facebook earnings rates. Instagram ranks fourth in terms of payment to content creators8.
A follower value analysis is key to figuring out earnings on each platform. For example, a blogger with 200,000 subscribers on YouTube can earn up to $5,000 per month from ads. This depends on video views8. In contrast, Instagram and Facebook have lower earnings per 1,000 followers. To make more money, creators need to understand how engagement rate impact on earnings and adjust their strategies.
Here is a brief comparison of the earnings per 1,000 followers on different platforms:
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- YouTube: $1-$5 per 1,000 views8
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- Instagram: $0.01-$1 per 1,000 followers8
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- Facebook: $0.10-$10 per 1,000 followers8
Monetization Methods on Instagram
We will explore the various ways creators can make money on Instagram. According to9, they can earn through brand partnerships, affiliate marketing, and sponsored posts. These methods can help increase their earnings.
Some popular ways include sponsored posts and affiliate marketing. Sponsored posts let brands work with influencers to promote their products. Affiliate marketing pays creators a commission for each sale made through their link9. Also, the Instagram subscription model lets creators offer exclusive content for a fee. They keep 100% of their earnings after taxes and fees10.
To make more money on Instagram, it’s key to have a loyal audience. Engage with them by using hashtags, responding to comments, and making quality content. This can attract brand partners and boost earnings9.
Understanding and using different monetization methods can help creators earn more. Whether through sponsored posts, affiliate marketing, or the subscription model, there are many ways to succeed10.
Facebook’s Revenue Generation Options
We will look at how Facebook makes money, including ads and monetizing groups. Most of Facebook’s income comes from ads11. In 2023, about 99% of Meta’s income was from ads11.
Facebook ads help businesses reach their audience12. With over 2.93 billion users every month, it’s a big platform for ads12. Also, group admins can make money through sponsored posts and more.
Here’s a look at Facebook’s income sources:
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- Facebook Ads: lets businesses target ads to their audience
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- Facebook Groups Monetization: helps group admins earn through sponsored posts
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- Facebook Stars and Fan Subscriptions: lets creators earn from fans and stars
Knowing these ways to make money on Facebook helps creators and businesses. They can use Facebook to reach more people and make more money11. With the right plan, Facebook can be a big source of income for many12.
Brand Collaboration Opportunities Comparison
We will compare brand collaboration opportunities on Facebook and Instagram. We’ll look at what affects earnings and give tips for making more money through partnerships. Kavya Karnatac makes between ₹3,00,000 to ₹4,00,000 per post on Instagram.
Instagram and Facebook attract different users. Instagram is popular with people under 3013. Facebook, on the other hand, has more older users with higher incomes13.
Instagram is great for brand partnerships. 1/3 of users buy from ads14. It’s also good for reaching Gen Z and younger people14. To do well, make engaging content and use the right hashtags.
Facebook has more users, with 2.38 billion monthly active users13. But Instagram gets more engagement, with a 1.60% median engagement rate per post13. Facebook’s is 0.09%13. Knowing these differences helps brands choose the right platform.
The choice between Instagram and Facebook depends on the brand’s goals and audience. By understanding each platform’s unique features, brands can increase earnings and reach their audience.
Passive Income: Instagram vs Facebook
We’ll look at how you can make money without working hard on Instagram and Facebook. You can sell digital products and get money from automated systems. Even with just 1,000 followers, you can start earning on Instagram15.
Instagram is great for selling things like merchandise and online courses. You can use Shopify to sell directly from your posts15. Facebook also lets you sell things, with tools like Marketplace and Groups16.
Both platforms offer ways to make money without much work. Instagram’s affiliate marketing pays less but is easier to get into15. Facebook’s affiliate marketing can pay up to 50% for each sale16.
Both Instagram and Facebook let you set up subscriptions. On Instagram, you can charge $0.99 to $99.99 a month17. Facebook also has subscription options for Groups and Pages16.
In short, both Instagram and Facebook have many ways to make money without working hard. By using these options, creators can earn a lot of passive income1517.
The 10K Follower Milestone: Earnings Breakdown
Getting to 10k followers on Instagram or Facebook is a big deal for creators. It opens up more chances to make money18. Nano-influencers with 1,000-10,000 followers can make $10 to $100 per post. Micro-influencers with 10,000-50,000 followers can ask for $100 to $500 per post18.
To make more money, creators need to focus on getting people to engage with their posts. A good Instagram account should have an engagement rate of 1-5%18.
Looking at earnings, Instagram seems to offer more chances to make money. Micro-influencers on Instagram can make four to five figures a month19. Facebook creators, on the other hand, can make $1 to $20 for every 1,000 views of ads19.
Here’s a quick look at what creators can make on Instagram and Facebook:
| Platform | Follower Count | Estimated Earnings |
|---|---|---|
| 10,000 | $100-$500 per sponsored post | |
| 10,000 | $1-$20 per 1,000 ad-supported views |
The amount of money creators can make depends on many things. This includes how engaged their followers are, the quality of their content, and their monetization plans18. By understanding these factors and using the right strategies, creators can increase their earnings and succeed on their chosen platform19.
Affiliate Marketing Success Rates
In affiliate marketing, success rates differ based on the platform and commission structures. On Instagram, creators can make money through affiliate marketing, even with some restrictions20. The global affiliate marketing market is worth over $17 billion. It’s expected to reach about $27.78 billion by 202721.
The choice of platform is critical for affiliate marketing success. While 75.8% of marketers use Facebook for promotions, 61.4% prefer Instagram21. The average affiliate marketer has 2.8 years of experience and makes about $8,038 monthly21. Knowing the commission structures and platform rules is key to earning more.
Top niches in affiliate marketing include health & wellness, finance, and software services, growing 25% yearly22. Fashion also accounts for 18% of affiliate earnings22. By picking the right platform and understanding these trends, affiliate marketers can boost their earnings and success.
Sponsored Content Revenue Analysis
Many creators debate whether to use Instagram or Facebook for sponsored content. Both platforms have their own advantages and disadvantages. On Instagram, Kavya Karnatac can make between ₹3,00,000 to ₹4,00,000 per post23. This is a lot, which is why many choose Instagram for sponsored posts.
Facebook and Instagram have different ways to make money. Facebook needs 10,000 followers to make money from ads24. Instagram lets creators set their own prices for exclusive content24. This makes Instagram more appealing to some.
Here are some important points about sponsored content on Facebook and Instagram:
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- Instagram’s US ad revenues are projected to reach $30.95 billion in 202423
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- Facebook’s average revenue per user (ARPU) was $32.03 in 202025
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- Meta’s total revenue approximation for Q4 2022 was based on ARPU and user base, contributing to a market capitalization of over $1 trillion at its peak25
Sponsored content is a big part of making money on both Facebook and Instagram. Knowing the good and bad of each platform helps creators decide where to work. With the right plan, sponsored content can be very profitable on both platforms.
Content Creator Earnings Comparison
Content creator earnings vary based on the platform used. We’ll look at how much money creators make on Facebook and Instagram. YouTube creators can earn over $200,000 a year, while TikTok creators can make over $100,00026. This shows that some platforms offer big earning potentials.
When comparing facebook vs Instagram earnings, it’s key to note their different monetization options. Facebook now offers more ways for creators to make money, like paid groups and content subscriptions26. Instagram, on the other hand, doesn’t share revenue directly with creators, but they can earn based on performance27.
Here are some important points to remember when comparing earnings:
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- Niche-specific earnings can vary a lot, depending on the platform and audience
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- The type of content, like videos or photos, can also impact earnings
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- Assessing the value of your audience is key to earning more
To maximize earnings, creators need to understand what affects their income. By focusing on niche-specific earnings and content type, creators can make better choices. This can help them increase their earnings on each platform28.
Platform Engagement and Reach Impact
We will compare how people engage with Facebook and Instagram. Instagram creators can earn more from brand partnerships because of higher engagement29. This is because Instagram has a 0.54% engagement rate for all posts, while Facebook’s is 0.07%30.
Instagram leads in platform engagement, with over 500 million daily users of Instagram Stories29. This boosts the reach impact of posts, leading to better results. The instagram vs facebook debate shows both platforms have their own strengths and weaknesses.
Here are some key statistics to consider:
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- Instagram posts get over 4x more interactions than Facebook posts on average29.
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- Facebook has a bigger user base, with over 2.9 billion monthly active users30.
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- Instagram is great for users aged 18-34, attracting younger audiences29.
The choice between Facebook and Instagram depends on your audience and goals. Knowing the reach impact and platform engagement of each helps you make better choices. This way, you can boost your online presence.
Choosing the Right Platform for Your Niche
When picking a platform for your niche, think about a few things. Niche-specific considerations are key. For example, if your niche is all about visuals, Instagram might be the way to go. But if you need to share a lot of text, Facebook could be better.
Let’s look at the main differences between Instagram vs Facebook. Facebook has 2.89 billion users every month, way more than Instagram’s 1 billion31. But Instagram users tend to interact more with content that interests them, like fashion or vegan products31.
Here are some important things to think about when deciding between Instagram and Facebook:
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- Facebook has a huge user base, with 2.89 billion monthly active users31.
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- Instagram users are more likely to engage with content that aligns with their interests31.
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- The median engagement rate on Instagram is 0.98%, while Facebook’s median engagement rate is only 0.08%31.
In the end, whether to choose Instagram or Facebook depends on your niche and audience. By considering these factors and the pros and cons of each platform, you can make a smart choice for your business31.
Future for Facebook vs Instagram earnings
When looking at the future earnings on Facebook and Instagram, we must consider current trends. Instagram creators can earn more through brand partnerships and affiliate marketing32. This is because Instagram is all about visuals, and 92 percent of influencers use it32.
Instagram’s average influencer pay per post varies. Nano-influencers can earn $500 to $2,000, while macro-influencers can make up to $45,000 or more32. Facebook’s pay is slightly lower, with nano-influencers earning $500 to $1,500 and macro-influencers up to $40,000 or more32. Understanding these differences is key to maximizing earnings on each platform.
The social media world is always changing, affecting earnings on both Facebook and Instagram. Creators must adapt and diversify to stay ahead. By keeping up with trends and statistics, creators can make smart choices about their online presence and earnings33.
In the Instagram vs Facebook debate, both platforms have their advantages and disadvantages. Instagram might offer better opportunities for partnerships and affiliate marketing. But Facebook has a bigger user base and a well-established ad platform. Your choice between the two will depend on your niche and audience32.
Platform-Specific Growth Strategies
We will look at how to grow on Facebook and Instagram. We’ll talk about Instagram growth tactics, Facebook audience building, and how they work together. YouTube creators can make over $200,000 a year by using these strategies34.
It’s key to know what each platform offers and who uses it. Instagram has 2 billion users every month. 30.2% of them are between 18 and 2434.
Instagram is great for finding content because of its hashtags. This makes it perfect for businesses and creators to find their audience35. Facebook, on the other hand, has a more varied audience. 31% of users are between 25 and 34, and 60% are between 25 and 5434.
Businesses can use Facebook’s ads to reach their audience better35. Using Instagram’s Stories and Facebook’s Groups can help businesses get more engagement and sales36. Creating great content is also important for keeping people interested and growing your followers36.
Conclusion
Looking at earnings on Instagram and Facebook, we see both offer chances for creators to make money. Facebook Reels pay creators $0.01 to $0.02 per view, with average earnings around $4.40 per 1,000 views. Instagram, on the other hand, is a big deal for influencer marketing, with creators getting paid well for sponsored posts and collaborations.
Kavya Karnatac makes more from Instagram than YouTube, showing Instagram’s earning power. This highlights the platform’s ability to help creators earn.
Choosing between Instagram and Facebook depends on your niche, audience, and what you like to post37. Facebook has many ways to make money, like ads, group memberships, and live stream tips. Instagram is great for influencer work and selling digital products.
By knowing what each platform does best, you can make more money and grow your creator business. This is key for anyone starting or looking to grow their career.
Exploring earnings on Instagram and Facebook is a smart move for creators. This article gives you the tools to make a good choice and use social media to your advantage.
Which platform do you think offers better earning potential for influencers in 2024—Facebook or Instagram? Share your thoughts and experiences in the comments below!
FAQ
Which platform pays more, Instagram or Facebook?
Instagram might pay more than Facebook for content creators. This is because of different engagement rates and audience types. Also, each platform has its own ways to make money.
How much can I earn per 1,000 followers on Instagram vs. Facebook?
YouTube pays about $0.018 per ad view. Facebook pays between $1 and $20 for every 1,000 ad views. Your earnings depend on how engaged your followers are.
What are the monetization methods on Instagram?
On Instagram, you can make money through partnerships, affiliate marketing, and sponsored posts. The platform doesn’t pay for ads directly.
What are the revenue generation options on Facebook?
Facebook lets creators earn through ads, subscriptions, and the Brand Collabs Manager. These are special ways to make money on the platform.
Which platform offers better brand collaboration opportunities?
Instagram creators can make more from branded posts than Facebook creators. This makes Instagram a better choice for brand deals.
Which platform has more for passive income?
Both Instagram and Facebook offer ways to earn money without much work. Instagram might have an edge in passive income options.
How much can I earn with 10k followers on Instagram vs. Facebook?
Earnings for 10k followers vary based on engagement and monetization methods. YouTube creators can earn about $18 per 1,000 ad views. Facebook creators can make between $1 and $20 per 1,000 ad views.
Which platform is better for affiliate marketing?
Instagram might be better for affiliate marketing due to higher engagement rates. But, both platforms have their own rules and opportunities.
Which platform generates more revenue from sponsored content?
Instagram creators can earn more from sponsored posts than Facebook creators. This makes Instagram a top choice for sponsored content.
Which platform is the best choice for content creators in 2024?
YouTube and TikTok might lead in income in 2025. But, Instagram and Facebook also offer great opportunities. The best platform depends on your niche and audience.
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